“Obviously, amateurs learned from advertisements, a process encouraged by trade organizations. The visuals ensured that the advertising ideal was accurately replicated, thus making popular photography an extension of advertising culture.”
Smile, You’re on Camera is a current project that investigates the evolving culture of portrait photography, and the inseparable relationship between advertisement and photographic culture. The behemoth Eastman Kodak Company had a vested interest in training America’s first photographic generation. Photographic performance of the 19th century was dictated largely by Victorian standards, as well as, the traditions of portrait painting. Cheesing in public was once considered low class, stupid, or childish. Looking to the future, I consider our increasing exposure to image-based surveillance technologies. I imagine a culture where being photographically documented is as ubiquitous as any natural phenomenon.